The Importance Of Building A Mobile-Friendly Website

There are currently more than 11 million smart phone users here in Australia. Smart phones and tablets are changing the way we access the internet; we’re surfing the net whilst on the go, and desktop internet access is in decline. It’s believed that approximately a quarter of Google searches are carried out on the move. When it comes to local searches, this figure increases to nearly 50%. As these trends emerge, there’s one thing business owners need to consider: building a mobile-friendly website.

It’s all about capturing a wider audience

If your website isn’t easily viewed on a mobile device, then you are essentially cutting out a large proportion of your target market. When an internet user visits a site on their smart phone that isn’t mobile friendly, they probably won’t stick around. A mobile-friendly site improves your conversion rate; it’s as simple as that. A mobile-friendly site is important no matter what industry you’re in. Businesses advertising their services online need to make sure that any information on the site can be easily read – the text needs to fit the screen of a mobile device and it needs to be big enough to read without zooming in. Visitors shouldn’t have to search for contact details either – they should be readily accessible.

When it comes to web designer Melbourne, a mobile-friendly site is more important then ever. These days, an increasing number of people are shopping online via their mobile devices – and therefore, they need to be able to view products and use the checkout system with ease while on the go.

The options

When it comes to creating a mobile-friendly site, you have two options:

1.    Create two different versions of your website – one that’s designed for desktop use, and one that’s designed specifically for mobile devices.
2.    Responsive web design – this involves building one website that suits both desktops and mobile devices. On a desktop, you see the whole site. On a mobile device, the site shrinks/stacks up to fit the screen of the particular device.

Which is the best option? Well, it’s still hard to say. Creating two different sites is perhaps still the most common method, however responsive web design in Australia is increasing in popularity. If you have a standard website already, it’s cheaper to just have a mobile-friendly version created – rather than building a whole new responsive site. This being said, if you’re starting from scratch the decision is much harder!

While there are some designers that aren’t all that keen on responsive design, the truth is there are a couple of serious reasons to consider it:

•    Google approves – When there are two versions of a site, Google has to crawl both of them. With responsive design, it only has to crawl one site. A powerhouse when it comes to online searches, it pays to appease Google.
•    Easier to manage. When you opt for a responsive site, you only have one site to manage rather than two. It’s much easier and far more efficient. Additionally, when you make changes to your site, you only have to make them once.

A growing trend

In 2015, a mobile-friendly site is a must. It’s become standard practice in many web design agencies – in fact, web designers Australia alike are now offering it as a core service at Whether you choose to have two separate sites built for desktop and mobile, or opt to create a responsive site – the choice is yours!

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Prolific App Development Alternatives Just A Click Away

App development is indeed a very lucrative way to earn a few bucks and give your innovative idea the shape of an application. In fact, if you are a gadget freak and if you have some of the most intriguing ideas for apps then the application development can be the best and the most prolific alternative for you. In fact, all you need to do in this regard is hire a competent developer who will make sure that all your app ideas are given a proper shape with the perfect hint of coding. Apart from doing this, there are also a couple of other guidelines which you need to follow. Simply read on, to grasp a better idea of the same.

Now, the first thing which you need to ensure while developing an app is a proper idea. You have to make sure that your application idea is not only unique but is also equally innovative and lucrative. After this, you need to select a developer platform, for which you wish to create the app. After doing so, you will be required to send a sample app in this regard. Now, the procedure is easy if you are a tech geek and if you have ample knowledge about software coding. However, if the situation is not as mentioned, then you can jolly well hire the best of the app development services. The professionals offering you these services will make sure that you are provided with myriad benefits with regard to developing and creating an app. Moreover, they will also incorporate the best of coding in order to make sure that the app developed, is free from bugs and other relevant hang-ups. They will aptly make sure that your idea is given the perfect shape of an app which is not only user friendly but is also extremely convenient and feasible mobile phone marketing, at

As mentioned earlier, if you have an idea of any random application, then you can always hire for the custom app developer services. A developer in this respect will make sure that the app created is customized according to your tastes and preferences. In fact, they will also make as many alterations you require in the original app. Thus, if you really wish to enjoy the best of these services with regard to custom development of apps, make sure that you hire the most competent professionals to enjoy the best services of cheap Android app development in this regard.

Again, you can also opt for mobile phone marketing services which will integrate your app according to the compatibility of different handsets. These services can be best availed if you choose competent and adept professionals in this regard. In fact, with the advent of technological know how, you will find many such professionals offering you the best of services. Moreover, there are also many companies which offer similar services. Browse online to check the features of the services offered. Also, ensure that the services you opt for, apart from being innately purposeful are also equally affordable.

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What Is A Web App?

Technology is changing quickly, and the terminology surrounding different concepts simply evolves from those within the industry – it’s not always well thought-out or logical. It’s very easy to get confused when different terms are thrown around – especially when many of them are very similar!

A web app, or web application, is basically any software than runs via a web browser. It is built using browser-supported programming languages and it relies on the browser to work.

The app works over the internet, and therefore there is no need to actually download it to the device you’re using.

What are web apps commonly used for?

App developers in Adelaide are common in the business world, check out here. Over the past few years in particular, web apps have been used extensively; businesses use them across a vast number of different industries. Additionally, the general public also uses them.

From a technical perspective, there are two different types of web apps:

1.    Client-side apps – these execute on the client-side (i.e. the browser) and all of the content loads on the client-side (therefore browser-friendly programming languages are used).
2.    Server-side apps – these apps execute via a central server, and all the content loads from there (therefore server-friendly programming languages are used).

For the vast majority of us who don’t understand the technical side to web apps, here are some ‘real life’ example of how web apps are used:

•    They are used as management tools – businesses use web apps such as online spreadsheets to organise and share information between employees.
•    They are used to store information – rather than saving important business information to a particular device, it can be saved to the ‘cloud’ system.
•    Web design and development – these days, there are plenty of open-source web apps out there that help you to build a website (often free of charge).
•    Social networking sites – Facebook, Twitter, LinkedIn and YouTube are all types of web applications.
•    Image websites (photo storing and sharing sites) – Photobucket, Flickr, etc.
•    Online calendars.
•    Chat sites and online forums.
•    Online retail stores (e-commerce websites).
•    Online news publishers.
•    Email services – Gmail, Yahoo Mail, Hotmail, etc.
•    Search engines – Google, Bing etc.

How are they different to the apps used on mobile devices?

Well, you can get mobile web apps. These apps execute in the web browser on your phone, so they do not actually need to be downloaded (thereby saving storage space on your device). However not all mobile apps are web apps; some are ‘native’, i.e. they are downloaded to the mobile device itself.

Your average Android or iPhone developer would be capable of creating both native apps and web apps; the market demands both. The same applies to the smaller operating systems – Windows Phone and Android development in Australia cover both types of mobile apps as well, know more at

Just to make the article a little more confusing, mobile app developers can also create hybrid apps. These apps fall somewhere between web apps and native apps; they use some native code and some generic programming languages that are used to write web apps. The benefits? These apps can be easily altered to work across different operating systems (Android, iOS, Windows Phone, BlackBerry) – all you need to do is rewrite the small portion of native code!


By now you should have at least a basic understanding of web applications – what they are and how they’re used. You should have also gained some insight into how they connect with mobile apps.

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How To Create Great Content

In this day and age, most businesses have a website, and most understand the importance of SEO. It’s like the new Yellow Pages – just a lot more complicated! Many businesses prefer to hand their entire SEO campaigns over to online marketing agencies such as WMEGroup, as few business owners have time (or the skills) to carry out work themselves. However, if you’re one of those business owners who likes to get involved and you have a little bit of spare time on your hands, there is some work you can do – and it will certainly complement any work your SEO provider is carrying out. So what sort of SEO work can the average business owner do? Content. And lots of it.

Get writing

You may have heard the phrase ‘content is king’ before. Some even say that ‘content marketing’ is the new SEO. No matter which way you look at it, content is a major part of any SEO campaign – and its importance is set to rise further in 2015. As a business owner, there are two types of content you should be concerned with:

Website content

This is the content that’s visible across your website – from the homepage and ‘About Us’ page, right through to internal page about products and services. This content would usually be written by your SEO provider (at least target pages), or if you have existing content when you sign up, it should be reviewed to ensure it’s SEO friendly. Most large SEO companies have in-house content teams – for example, WME review content for their clients, and writes any new content that is required as part of the campaign. Of course, some business owners prefer to write their own website content – especially online retailers who are constantly adding new products. Most companies shouldn’t have a problem with this, they’ll just check over it for you to make sure it’s going to complement the SEO process.

For those wanting to write their own website content, there’s a few things to remember:

•    Content needs to be in-depth, informative and explain your business accurately – thin content (product pages excluded) isn’t viewed favourably by search engines
•    Keywords should not be overused – modern SEO content writing still involves keyword insertion, but keep it to 1-2% density
•    Don’t copy – when it comes to SEO, duplicate content is a big no-no!


Those interested in creating blogs for their website are encouraged to do so – updating a site with fresh content is a great way to boost site authority and it’ll therefore help with SEO.

Blogs should be:

•    Original (no duplicate copy)
•    At least 400 words in length
•    On a topic that is highly relevant to your business
•    Well written – spelling, grammar and all the rest is very important
•    Posted as regularly as possible

Stuck for ideas?

For blogs in particular, it can be hard to think up fresh ideas every week. If you’re stuck, most SEO companies offer a blog writing service as well. WME SEO campaigns, for example, can incorporate blog writing packages if required – so there are plenty of options if you’re stuck for ideas (or time)!

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