There are currently more than 11 million smart phone users here in Australia. Smart phones and tablets are changing the way we access the internet; we’re surfing the net whilst on the go, and desktop internet access is in decline. It’s believed that approximately a quarter of Google searches are carried out on the move. When it comes to local searches, this figure increases to nearly 50%. As these trends emerge, there’s one thing business owners need to consider: building a mobile-friendly website.
It’s all about capturing a wider audience
If your website isn’t easily viewed on a mobile device, then you are essentially cutting out a large proportion of your target market. When an internet user visits a site on their smart phone that isn’t mobile friendly, they probably won’t stick around. A mobile-friendly site improves your conversion rate; it’s as simple as that. A mobile-friendly site is important no matter what industry you’re in. Businesses advertising their services online need to make sure that any information on the site can be easily read – the text needs to fit the screen of a mobile device and it needs to be big enough to read without zooming in. Visitors shouldn’t have to search for contact details either – they should be readily accessible.
When it comes to web designer Melbourne, a mobile-friendly site is more important then ever. These days, an increasing number of people are shopping online via their mobile devices – and therefore, they need to be able to view products and use the checkout system with ease while on the go.
When it comes to creating a mobile-friendly site, you have two options:
1. Create two different versions of your website – one that’s designed for desktop use, and one that’s designed specifically for mobile devices.
2. Responsive web design – this involves building one website that suits both desktops and mobile devices. On a desktop, you see the whole site. On a mobile device, the site shrinks/stacks up to fit the screen of the particular device.
Which is the best option? Well, it’s still hard to say. Creating two different sites is perhaps still the most common method, however responsive web design in Australia is increasing in popularity. If you have a standard website already, it’s cheaper to just have a mobile-friendly version created – rather than building a whole new responsive site. This being said, if you’re starting from scratch the decision is much harder!
While there are some designers that aren’t all that keen on responsive design, the truth is there are a couple of serious reasons to consider it:
• Google approves – When there are two versions of a site, Google has to crawl both of them. With responsive design, it only has to crawl one site. A powerhouse when it comes to online searches, it pays to appease Google.
• Easier to manage. When you opt for a responsive site, you only have one site to manage rather than two. It’s much easier and far more efficient. Additionally, when you make changes to your site, you only have to make them once.
A growing trend
In 2015, a mobile-friendly site is a must. It’s become standard practice in many web design agencies – in fact, web designers Australia alike are now offering it as a core service at http://www.nothingbutweb.com.au/. Whether you choose to have two separate sites built for desktop and mobile, or opt to create a responsive site – the choice is yours!continue reading The Importance Of Building A Mobile-Friendly Website